The Federal Communications Commission (FCC) reports that on February 17, 2009 all full-power broadcast television stations in the United States will stop broadcasting on analog airwaves and begin broadcasting only in digital. And, February, 2009 will be here sooner than we think.

Now is the time for us all to get up to speed on DTV: what is it; what does it mean to me; what do I need to do? We at [your organization] encourage everyone to educate themselves on this important issue.”

Digital broadcasting allows stations to offer improved picture and sound quality, and digital is much more efficient than analog. For example, rather than being limited to providing one analog program, a broadcaster is able to offer a super sharp “high definition” (HD) digital program or multiple “standard definition” (SD) digital programs simultaneously through a process called “multicasting.”

Multicasting allows broadcast stations to offer several channels of digital programming at the same time, using the same amount of spectrum required for one analog program. So, for example, while a station broadcasting in analog on channel 7 is only able to offer viewers one program, a station broadcasting in digital on channel 7 can offer viewers one digital program on channel 7-1, a second digital program on channel 7-2, a third digital program on channel 7-3, and so on. This means more programming choices for viewers.

An important benefit of the switch to all-digital broadcasting is that it will free up parts of the valuable broadcast spectrum for public safety communications (such as police, fire departments, and rescue squads). Also, some of the spectrum will be auctioned to companies that will be able to provide consumers with more advanced wireless services (such as wireless broadband).

For viewers who have one or more televisions that receive free over-the-air programming (with a roof-top antenna or “rabbit ears” on the TV), the type of TV you own is very important. A digital television (a TV with an internal digital tuner) will allow you to continue to watch free over-the-air programming after February 17, 2009.

To help consumers with the DTV transition, the federal government established the Digital-to-Analog Converter Box Coupon Program. The National Telecommunications and Information Administration (NTIA), a part of the Department of Commerce, administers this program. Every U.S. household is eligible to receive up to two coupons, worth $40 each, toward the purchase of eligible digital-to-analog converter boxes. The coupons may only be used for eligible converter boxes sold at participating consumer electronics retailers, and the coupons must be used at the time of purchase. (Please note that these coupons will expire 90 days after mailing). Manufacturers estimate that digital-to-analog converter boxes will sell from $40 to $70 each. This is a one-time cost.

For more information on the Digital-to-Analog Converter Box Coupon Program, visit the NTIA’s Web site at www.dtv2009.gov, or call 1-888-388-2009 (voice) or 1-877-530-2634 (TTY).

To learn more about the transition and to determine whether and how you may be affected, check out the following website: http://www.dtv.gov/TransitionPresentation.pdf